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News

Friday, October 7, 2016 1:18:00 PM Atlantic/Reykjavik

#CFsnowboots Campaign

Chiara Ferragni presents her new Fall Winter 2016-2017 #CFsnowboots collection campaign.

For the upcoming winter season these new pieces, with “Flirting” motif embroideries, are going to be a statemant item.

Chiara and Art Director Mariaelena Morelli picked up photographer Charlotte Wales to shoot the campaign, a famous name in the fashion system, long time collaborator of Vogue US. The campaign was shot in Milan and it features four snow boots, in four different colors and two of the brand signature fabrics, such as sequines and glitter. The attitude of the model and the warm glaze of the pictures are perfectly balanced by  a very strong styling.

The campaign features also a limited edition glitter “Flirting” ski and snowboard, that will also decorate special stores windows and pop-ups. 

The collection is already available in multiple stores worldwide and online on www.ChiaraFerragniCollection.com

 

CREDITS

Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Charlotte Wales @Mini-Title

Model: Anette Maria Eelmäe @Ford Paris

Make-up and Hair: Daniela Magginetti

Videographer: Luca Paolassini

Dop: Fabrizio La Palombara

#CFsnowboots Campaign
#CFsnowboots Campaign
Thursday, October 6, 2016 1:15:00 PM Atlantic/Reykjavik

THE #FindMeInWonderland COLLECTION

spring/summer 2017

 This season Chiara Ferragni takes us on a very unique introspective travel that makes us rediscover our past and our youth.

Along with the most known styles of the brand, Chiara presents some new femminine pieces. Starting with the flat mules to the espadrilles with bows, from flats with daisies to the sandal heels with glittery stars.

Exageration and explicit iconography are the main ways of expression of the entire collection. The brand logo and other graphic elements are fully embroidered, looking like tridimensional decorations, over the classics: slippers, slip-ons and espadrilles.  

The newcomers ballet slippers come from childhood memories. Those are decorated with jeweled eyes and ankles ribbons in color contrast. They also come in different tones, like pastel pink and baby blue, and in glitter material or soft leather.

The key motif of the collection is still the “Flirting” one, which is present in each of the season’s theme. It is present in the classic embroidery version over daisies and leather red hearts, but also in an enriched version with beads embroideries.  

The dreamlike theme gets very explicit thanks to a very complex gold sequines and beads embroidery. It is the main motiv over leather or denim slipons and thick high boots.

This season, along with iPhone cases, backpacks and t-shirts that follows the season theme, the accessories collection is filled with new items. Chiara presents also a pair of denim shorts with gold sequines embroideries, a choker with a jeweled brand logo and colorfull oversize sweatshirts.

 

 

THE #FindMeInWonderland COLLECTION
THE #FindMeInWonderland COLLECTION
THE #FindMeInWonderland COLLECTION
Wednesday, October 5, 2016 1:13:00 PM Atlantic/Reykjavik

Chiara Ferragni and Ladurée Kick Off New York Fashion Week With Cocktails and Dinner in The Garden at Ladurée SoHo

The love affair between Chiara Ferragni and Ladurée continued Monday 12th september evening as a cocktail party heated up in SoHo celebrating the collaboration between the iconic French bakery and the Italian fashion influencer.  Guests sipped on a strawberry flavored cocktail tailor-made for the event and nibbled on Chiara’s signature strawberry macaron. Attendees ate and drank the evening away, all leaving with the collaboration’s limited edition box inspired by the aesthetics and pop elements of the Chiara Ferragni Collection.

 

The box will be available in 14 countries and soon on www.laduree.com. Chiara’s followers will also be able to find the macaron on www.theblondesalad.com and the box on www.chiaraferragnicollection.com.

        

Chiara Ferragni and Ladurée Kick Off New York Fashion Week With Cocktails and Dinner in The Garden at Ladurée SoHo
Chiara Ferragni and Ladurée Kick Off New York Fashion Week With Cocktails and Dinner in The Garden at Ladurée SoHo
Tuesday, October 4, 2016 1:09:00 PM Atlantic/Reykjavik

#BornToBeWild FW16 Campaign

Chiara Ferragni presents her new Fall Winter 2016-2017 #BornToBeWild collection campaign.

What definitely emerges is the character of the brand’s typical woman: one who is mobile, like Chiara, free from any constraint, determined, but not harsh. This kind of woman’s perfect incarnation is model Staz Lindes, the campaign’s new face. Hailing from her beloved West Coast, Staz and her unconventional beauty perfectly exemplify the balance between strength and sweetness that is visible both in the collection and in the images, characterised by strong styling and languid poses. The campaign was shot in LA, in a typical, perfectly conserved, pastel-colored 1950s motel setting.

As in the previous two campaigns, Chiara Ferragni and her team worked with Mariaelena Morelli as the art director from the get-go, for everything: this included choice of location, styling, the selection of every single production team member — included photographer Brianna Capozzi. The collection is already available in multiple stores worldwide and online on www.ChiaraFerragniCollection.com.

 

CREDITS

Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Brianna Capozzi @Replimited NY

Model: Staz Lindes @Vision LA

Make-up: John McKay @Frankreps

Hair: Ramsell Martinez @Streeters

Videographer: Jordan Lovelis 

 

 

 

Sin dalla presentazione a febbraio della nuova collezione autunno inverno 2016 #BornToBeWild , la sensazione è che Chiara Ferragni stia sempre più affinando il tiro per ciò che riguarda l’immagine del suo brand. Ciò che di certo emerge sempre più distintamente sono i contorni e le ombre della sua donna tipo.  Una donna viaggiatrice come lei. Libera da qualsiasi schema, decisa ma non dura. Ecco perché, per la sua campagna pubblicitaria, la scelta della sua musa ispiratrice sia ricaduta sulla modella Staz Lindes. Proveniente dalla sua amata West Coast, Staz grazie alla sua bellezza davvero poco convenzionale, incarna perfettamente l’equilibrio tra forza e dolcezza. Elementi chiave dell’intera collezione che trovano la perfetta armonia nell’accostamento tra uno styling forte e nell’attitudine languida della modella.

La campagna è stata scattata a Los Angeles in un tipico motel americano dai colori pastello degli anni 50, perfettamente conservato.

Come nelle due campagne precedenti, Chiara Ferragni e il suo team si sono avvalsi della direzione artistica di Mariaelena Morelli sin dalla fase embrionale del progetto: nella scelta della location, dello styling, dei singoli membri dell’intera produzione e quindi anche della fotografa Brianna Capozzi.

La collezione è già disponibile in molti negozi in giro per il mondo e da domani sarà disponibile anche su www.ChiaraFerragniCollection.com

Scoprite qui la nuova campagna fw16 #BornToBeWild !

 

 

CREDITS

Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Brianna Capozzi @Replimited NY

Model: Staz Lindes @Vision LA

Make-up: John McKay @Frankreps

Hair: Ramsell Martinez @Streeters

Videographer: Jordan Lovelis 

#BornToBeWild FW16 Campaign
#BornToBeWild FW16 Campaign
#BornToBeWild FW16 Campaign
Monday, October 3, 2016 12:52:00 PM Atlantic/Reykjavik

THE #BornToBeWild COLLECTION

The Chiara Ferragni woman never stops. She keeps on moving with no second thoughts, always taking the unconventional road, but the only one that fits her. The one that makes her feel truly free. The fw16 pre-collection leads the way in the new Chiara Ferragni universe, with a focus on the well-known “Flirting” motif, embellished with piercings and metal studs all over slippers, pumps and slip-on.

 

The materials used range from laminated leather to calfskin and from glitter to paillettes, giving a new definition and tone of richness to the entire collection. The new logo can be seen in most of the pieces: it’s part of the bandana print all over wedges, pumps and slip-on, and it’s also imprinted on sandal’s studs. Thin and thick chains are also a recurring element throughout the collection, taking inspiration from the Bondage Universe, especially when it comes to pointy slippers and pumps.

 

This fall, our ideal woman has a basic and defined wardrobe that can be matched perfectly with a wide range of bold footwear. The pumps are definitely the protagonist of this collection: from sandals with graphic decorations to platform heels with stars and flames embroideries and finally the bondage patent leather and glitter pumps.

 

The new-comer to this season is without a doubt, the Camperos boots. Coming from the casual menswear wardrobe, they’ve been redesigned with feminine silhouettes and varying heights, decorated also with eyelet studs, stars embroideries, graphics and flames.

 

The boots Cosmo finds its starting point in the carry over model with pierced stars, this time also in velvet as well as the iconic patent leather styles. In addition to these, the collection is filled with bolder styles such as leather biker boots over-the-knees and platform ankle boots with stars embroideries.

 

The accessories collection also follows this season theme; iPhone cases, backpacks and t-shirt adorned with chains and studs and with a big new statement piece: a leather biker jacket. Made with 100% Italian leather and with intricate detailing, it is a fundamental companion for a no-destination journey. After all, the most important thing is hitting the road, enjoying the ride and never stop.

THE #BornToBeWild COLLECTION
THE #BornToBeWild COLLECTION
Wednesday, February 3, 2016 8:36:00 AM Atlantic/Reykjavik

#HeroesToTheRescue: the new ADV campaign

Chiara Ferragni chooses the model muse Lili Sumner as the face for the new Spring/Summer 2016 season, debuting in a five page spread for the Chiara Ferragni Collection campaign. 

Shot by photographer Ben Rayner with styling and art direction by Chiara Ferragni and Mariaelena Morelli, the SS16 campaign is inspired by women as superheroes. 

Creative Director, Chiara Ferragni, says of the season’s direction, “We can draw inspiration from each other, aim high, give our best and free our emotions. Women, we are all little superheroes.” 

New Zealand born model Lili Sumner possesses a unique, versatile beauty that has made her a highly coveted face among the world’s most distinguished luxury fashion labels. 

She represents the first time Chiara Ferragni has chosen a model to front her campaign and perfectly complements the playful pop quality of beautifully handcrafted Italian shoes.

 

 

Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Ben Rayner

Model: Lili Sumner

Make-up: John McKay

Hair: Ramsell Martinez

Set Designer: Marguerite Wade

Videographer: Jordan Lovelis 

#HeroesToTheRescue: the new ADV campaign
#HeroesToTheRescue: the new ADV campaign
#HeroesToTheRescue: the new ADV campaign
Wednesday, October 14, 2015 7:38:00 AM Atlantic/Reykjavik

Chiara Ferragni SS16 presentation

Chiara Ferragni presented the new ss16 collection to international buyers, press and editors during last Milan fashion week.

The presentation was held at the new Porta Nuova area, in an open space that was set to be a real photoshoot backstage. In the occasion the brand presented the strong “Heroes to the Rescue” pieces worn by three exclusive super heroes.

Chiara Ferragni SS16 presentation
Chiara Ferragni SS16 presentation
Chiara Ferragni SS16 presentation
Monday, September 28, 2015 7:28:00 AM Atlantic/Reykjavik

Event at Gio Moretti

Chiara Ferragni hosted an event at storic via Della Spiga Gio Moretti store in Milan, during spring/summer 2016 fashion week. The brand celebrated the new window dedicated to the fw15 “Monsters” collection, already shown last february in Milan during fashion week.

Event at Gio Moretti
Event at Gio Moretti
Event at Gio Moretti
Friday, July 10, 2015 9:39:00 AM Atlantic/Reykjavik

Chiara Ferragni pop-up store at Apropos

Chiara Ferragni and the renowned german concept store Apropos hosted the launch party of the new brand’s pop-up store, the very first one in Germany, and in the occasion she presented the new styles from fall-winter 2015 collection.
Chiara Ferragni pop-up store at Apropos
Chiara Ferragni pop-up store at Apropos
Chiara Ferragni pop-up store at Apropos
Thursday, March 5, 2015 1:56:00 PM Atlantic/Reykjavik

Chiara Ferragni pop-up store at Le Bon Marché

Chiara Ferragni, during Paris Fashion Week, inaugurated the first European pop-up store of the brand, at Le Bon Marché, and for this incredible occasion Chiara herself injected the collection with a stunning sense of newness, presenting a renewed version of her iconic “Flirting” slippers, which will be available exclusively in the new pop-up store. During the event Chiara had the pleasure to meet and take pictures with fans and acquaintances that came especially for this great opening. Many of her personal friends from the fashion system attended the event: the designer of MSGM Massimo Giorgetti was there alongside other important bloggers like Sam and Cailli Beckerman, Shea Marie, Patricia Manfield, Elizabeth Mass and fashion socialites such as Candela Novembre and Caroline Vreeland. The pop-up store will be open till mid-April on the exclusive 2nd floor of Le Bon Marché Rive Gauche.

Chiara Ferragni pop-up store at Le Bon Marché
Chiara Ferragni pop-up store at Le Bon Marché
Chiara Ferragni pop-up store at Le Bon Marché