Wednesday, February 3, 2016 8:36:00 AM Atlantic/Reykjavik

#HeroesToTheRescue: the new ADV campaign

Chiara Ferragni chooses the model muse Lili Sumner as the face for the new Spring/Summer 2016 season, debuting in a five page spread for the Chiara Ferragni Collection campaign. 

Shot by photographer Ben Rayner with styling and art direction by Chiara Ferragni and Mariaelena Morelli, the SS16 campaign is inspired by women as superheroes. 

Creative Director, Chiara Ferragni, says of the season’s direction, “We can draw inspiration from each other, aim high, give our best and free our emotions. Women, we are all little superheroes.” 

New Zealand born model Lili Sumner possesses a unique, versatile beauty that has made her a highly coveted face among the world’s most distinguished luxury fashion labels. 

She represents the first time Chiara Ferragni has chosen a model to front her campaign and perfectly complements the playful pop quality of beautifully handcrafted Italian shoes.



Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Ben Rayner

Model: Lili Sumner

Make-up: John McKay

Hair: Ramsell Martinez

Set Designer: Marguerite Wade

Videographer: Jordan Lovelis