#HeroesToTheRescue: the new ADV campaign
Chiara Ferragni chooses the model muse Lili Sumner as the face for the new Spring/Summer 2016 season, debuting in a five page spread for the Chiara Ferragni Collection campaign.
Shot by photographer Ben Rayner with styling and art direction by Chiara Ferragni and Mariaelena Morelli, the SS16 campaign is inspired by women as superheroes.
Creative Director, Chiara Ferragni, says of the season’s direction, “We can draw inspiration from each other, aim high, give our best and free our emotions. Women, we are all little superheroes.”
New Zealand born model Lili Sumner possesses a unique, versatile beauty that has made her a highly coveted face among the world’s most distinguished luxury fashion labels.
She represents the first time Chiara Ferragni has chosen a model to front her campaign and perfectly complements the playful pop quality of beautifully handcrafted Italian shoes.
Creative Director: Chiara Ferragni
Art Director and Stylist: Mariaelena Morelli
Photographer: Ben Rayner
Model: Lili Sumner
Make-up: John McKay
Hair: Ramsell Martinez
Set Designer: Marguerite Wade
Videographer: Jordan Lovelis