Friday, October 7, 2016 1:18:00 PM Atlantic/Reykjavik

#CFsnowboots Campaign

Chiara Ferragni presents her new Fall Winter 2016-2017 #CFsnowboots collection campaign.

For the upcoming winter season these new pieces, with “Flirting” motif embroideries, are going to be a statemant item.

Chiara and Art Director Mariaelena Morelli picked up photographer Charlotte Wales to shoot the campaign, a famous name in the fashion system, long time collaborator of Vogue US. The campaign was shot in Milan and it features four snow boots, in four different colors and two of the brand signature fabrics, such as sequines and glitter. The attitude of the model and the warm glaze of the pictures are perfectly balanced by  a very strong styling.

The campaign features also a limited edition glitter “Flirting” ski and snowboard, that will also decorate special stores windows and pop-ups. 

The collection is already available in multiple stores worldwide and online on



Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Charlotte Wales @Mini-Title

Model: Anette Maria Eelmäe @Ford Paris

Make-up and Hair: Daniela Magginetti

Videographer: Luca Paolassini

Dop: Fabrizio La Palombara